TheBalm Cosmetics Launch Event.

I was ecstatic when I got the invite for theBalm cosmetics launch in Karachi. Pakistan Beauty Society were generous enough to inite us bloggers on behalf of theBalm. The launch event happened on 4th January 2016 at Dolmen Mall Clifton at the leading retailer luxury outlet Scentsation.

theBalm Over View
theBalm is a global brand which boasts of a complete range of makeup products, with a vision to provide Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. theBalm is not only the one of the leading chain of cosmetics internationally  but also has a powerful presence in many countries around the world.  In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time-and if she needed them, other women did too… Marissa decided to indulge in her curiosities and went to Amazon where she bought 11 books on how to make makeup related products and started mixing in her kitchen. “I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website.” She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents…and theBalm was born. Fast forward ten years, you can now find theBalm’s Paraben and Cruelty-Free products worldwide.


I had a really good time at the launch event. Although I reached a bit late but I could see from a far the entrance of Scentsation buzzing with excitement. Upon entering the venue I saw the place already buzzing with activity. There were Celebrities and who’s who of Karachi in attendance. Then there were lots of media coverage happening. TheBalm kiosk was surrounded with girls, women and celebrities all vying to get there hands on the products to test, swatch and play.

The best part was mingling with my fellow beauty bloggers. We had a really good time catching up with each other. Taking selfies and covering the event. It was a so much fun.

Bloggers united <3


Me with Actress Sarwat Gillani


One could spot a lot of the media fraternity in big attendance at the event. Following are some of the pictures of the event:

Actor Ahsan Khan


Actress Amber


Actor Behroze Sabzwari


Adeel Feroze Brand manager theBalm with the actors


Actress Kiran Khan


Mr and Mrs Munaf


Model Nadia Hassain


Maliha rao PBS admin


Adeel Feroze Brand manager theBalm


There was a beautifully crafted cake also at the event. The guests were served pink fruit drinks with cupcakes.

We were also given cute goody bags. Following are the contents of the bag

  • A mug
  • Deluxe sized bronzer.
  • Deluxe sized blush Frat Boy.
  • Deluxe sized blush Instain Swiss Dot.
  • Deluxe sized blush Hot MaMa.


Blush Hot MaMa 

Blush InStain Swiss Dot 

Blush FratBoy. 

Bronzer theBalm desert 

Overall it was a fun event. Also it is very heartening to see international brands entering into our local market and reaching out to masses. Thank you also Pakistan Beauty Society for inviting the beauty bloggers to such events 🙂


Lastly the icing on the cake was getting our picture clicked on the red carpet with the brand manager of theBalm cosmetics


Our Celebrity moment 🙂 <3


Until next time,